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Sabtu, 31 Agustus 2013

Free Ebook Go To Market StrategyBy Lawrence Friedman

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Go To Market StrategyBy Lawrence Friedman

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

· Which markets offer the best opportunities for profitable growth?

· What do my target customers need? How can I do a lot more business with them?

· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

· Do I have the right product or solution? How can I create broader customer interest in my offerings?

· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

  • Sales Rank: #282258 in Books
  • Brand: Hyperion EA
  • Published on: 2002-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .75" w x 6.14" l,
  • Binding: Hardcover
  • 310 pages
Features
  • Used Book in Good Condition

Review
Endorsements for 'Go To Market Strategy':

'Go To Market Strategy is one of the best books I have read about getting into any market. It is an extremely systematic and practical guide for choosing, entering and capturing markets. Do not develop your channel strategy until you've read this book.'- Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University

'Go To Market Strategy is another great book from Larry Friedman for hands-on business leaders. The book is filled with sage advice and common sense for connecting customers with products. It can really make a difference in your business results.' - Mark Templeton, Chief Executive Officer, Citrix Systems

'The implementation of a comprehensive, multi-channel go to market strategy is key for any company to achieve profitable growth. In this insightful book, Larry Friedman provides an excellent framework, supported by practical examples, which will help any executive develop a sound strategy.' - Sergio Giacoletto, Executive Vice President, Oracle Corporation

'This book will help you tap into the next real window of opportunity: go-to-market competitive advantage. Highly recommended.' - Mark Hildebrand, Chief Executive Officer, Crowe Chizek and Company, member Horwath International

'Go to Market Strategy is a burning bush of wisdom that gets the fundamentals of focus, discipline and execution neatly aligned. A must-read!" - Dale Moss,
Director of Sales Worldwide, British Airways

From the Publisher
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan – one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you’ll find all of the techniques and tools you need to answer today’s crucial go-to-market questions:

· Which markets offer the best opportunities for profitable growth?

· What do my target customers need? How can I do a lot more business with them?

· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

· Do I have the right product or solution? How can I create broader customer interest in my offerings?

· Do I have a winning value proposition? What would make the ‘message’ more compelling – and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs – absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world’s top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

About the Author
Larry Friedman is CEO of The Sales Strategy Institute, an international go-to-market strategy and planning firm based outside Washington, DC.He is lead author of the best-seller The Channel Advantage (Butterworth-Heinemann, 1999) and co-author of the influential book, Getting Partnering Right (McGraw-Hill, 1996). Widely credited with establishing go-to-market strategy as a core focus of the corporate boardroom, Larry is recognized as a pioneer in the field of multi-channel integration and one of the world's leading experts on business partner channels. Over the past fifteen years, he has consulted to executives at a third of the Fortune 100, and has assisted in the negotiation of over 200 strategic alliances and partnerships on site in 21 countries. He is a sought-after guest speaker and lecturer throughout the US, Europe and Asia. Larry and his wife Kim reside in Reston, Virginia.Please visit www.ssiadvantage.com.

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Senin, 26 Agustus 2013

Get Free Ebook The Millionaire's Map: Your 21-day Playbook for ProsperityBy Matthew Cross

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The Millionaire's Map: Your 21-day Playbook for ProsperityBy Matthew Cross

Chart Your Way to Wealth and Abundance by Tapping the Infinite Power of Your Imagination: An Interactive 21-day Handbook Based on the Fascinating Fibonacci Sequence 0, 1, 1, 2, 3, 5, 8, 13, 21... The Millionaire's MAP is an interactive process that fuses the power of your imagination with the science of purposeful design. It's an original and fun adventure in thinking bigger and attracting greater abundance, wealth and good fortune. Based on the infinite Fibonacci Sequence, The Millionaire's MAP accesses a powerful, ancient Code-the universal, Divine Code of growth and success. Featuring 21 short chapters, one for each day, it's an easy way to activate the Divine Code in your life. The Divine Code is the master design and growth code of the Universe, which has fascinated geniuses from Da Vinci to Einstein. The Millionaire's MAP is the first book in history to integrate this code into an easy method for expanding your imagination, blueprinting your future and creating the life your desire. Going through The Millionaire's MAP process feels like creating your own ideal world in your imagination, which sets the stage for creating it in your reality. As Olympic champion Billy Mills says, "The subconscious mind cannot tell the difference between reality or imagination."

  • Experience creativity, fun, freedom and magic around money, spending and wealth growth 
  • Gain greater clarity about the life values that are most important to you 
  • Explore and focus your infinite imagination's power to realize your innate talents and genius 
  • Upgrade any scarcity or "just enough" thinking patterns to new patterns of increasing cash flow and lasting abundance  
  • Practice dealing with larger and larger sums of money 
  • Set the stage to receive true wealth and abundance, in all areas of your life 
Begin your Millionaires MAP adventure today and prepare to set sail for your dreams...

  • Sales Rank: #906935 in Books
  • Brand: Brand: Hoshin Media
  • Published on: 2012-03-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.69" h x .32" w x 7.44" l, .62 pounds
  • Binding: Paperback
  • 142 pages
Features
  • Used Book in Good Condition

Review
After completing my first exercise of The Millionaires Map, I became my own president and started my consulting firm. I have a new determination for turning my desired outcomes into reality. Reading this book and participating in this exercise helped me to discover the means to creating abundance in all areas of my life.Ingrid Degand, Entrepreneur

About the Author
Matthew Cross is President of Leadership Alliance, a cutting-edge organization providing breakthrough strategies for growth and transformation. He is a Deming scholar, success catalyst and Hoshin Kanri Strategic Alignment Specialist; Hoshin (Japanese, Inner Compass/Guidance System) is the elite strategic planning/action/achievement system guiding the world's most successful organizations, such as Hewlett-Packard, Proctor & Gamble, Bank of America and Toyota. Cross consults to Fortune 100 companies and lectures internationally. A dynamic and engaging speaker, Matthew is known for his ability to help people and organizations chart their best path to great success and achievement.In addition to The Millionaire's MAP, other books he has authored include:

  • The Divine Code of Da Vinci, Fibonacci, Einstein & YOU
  • The Golden Ratio Lifestyle Diet 
  • The Divine Code Genius Activation Quote Book (The Divine Code book series co-authored with Robert Friedman, M.D.)
  • The Hoshin Success Compass 
  • Be Your Own President 
  • The Little Book of Romanian Wisdom (co-authored with Diana Doroftei). 
  •  Matthew is also an ancient history explorer and competitive athlete (running and tennis). He has a special interest in Predictive Intelligence, the restoration of our innate genius and achievement of our highest potentials. He can be reached at: LeadershipAlliance.com

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    Sabtu, 17 Agustus 2013

    Download PDF The Guide of the Perplexed, Vol. 1By Moses Maimonides, Shlomo Pines, Leo Strauss

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    The Guide of the Perplexed, Vol. 1By Moses Maimonides, Shlomo Pines, Leo Strauss

    This monument of rabbinical exegesis written at the end of the twelfth century has exerted an immense and continuing influence upon Jewish thought. Its aim is to liberate people from the tormenting perplexities arising from their understanding of the Bible according only to its literal meaning. This edition contains extensive introductions by Shlomo Pines and Leo Strauss, a leading authority on Maimonides.

    • Sales Rank: #269655 in Books
    • Published on: 1974-12-15
    • Released on: 1974-12-15
    • Original language: English
    • Number of items: 1
    • Dimensions: 10.00" h x .92" w x 7.50" l, 1.52 pounds
    • Binding: Paperback
    • 384 pages

    From the Back Cover
    This monument of rabbinical exegesis, written at the end of twelfth century, has exerted an immense and continuing influence upon Jewish thought. It has also been a formative element in the thinking of leading Christian writers and philosophers down through the seventeenth century. The Guide is not a philosophical treatise. Rather, its aim is to liberate men from the tormenting perplexities arising from their understanding of the Bible according only to its literal meaning. This celebrated translation is now available in a two-volume Phoenix paperback edition.

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    Minggu, 11 Agustus 2013

    Free Ebook Applied Physical PharmacyBy Mansoor Amiji, Beverly Sandmann

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    Applied Physical PharmacyBy Mansoor Amiji, Beverly Sandmann

    Designed as the core textbook for the required physical pharmacy or pharmaceutics course within the pharmacy school curriculum. With a focus on examples from pharmacy practice, this book presents the chemical and physical chemical principles fundamental to the development of medication dosage forms. Numerous case studies present relevant examples of physical chemical principles in current pharmacy practice.

    • Amazon Sales Rank: #1233327 in Books
    • Published on: 2002-11-15
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.60" h x 1.30" w x 7.70" l, 2.03 pounds
    • Binding: Hardcover
    • 462 pages

    From the Back Cover A UNIQUE PRACTICE-ORIENTED INTRODUCTION TO PHYSICAL PHARMACY

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    About the Author McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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    Minggu, 04 Agustus 2013

    Get Free Ebook Freeman - A Novella in Screenplay FormBy Brian McDonald

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    • Sales Rank: #2427311 in Books
    • Brand: Brand: Booktrope Editions
    • Published on: 2011-06-25
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.02" h x .36" w x 5.98" l, .52 pounds
    • Binding: Paperback
    • 154 pages
    Features
    • Used Book in Good Condition

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    Get Free Ebook The Passenger Pigeon: Its Natural History And ExtinctionBy A. W. Schorger

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    The Passenger Pigeon: Its Natural History And ExtinctionBy A. W. Schorger

    Published in 1955 by the University of Oklahoma Press, this is the classic study of the extinction of the passenger pigeon. The passenger pigeon, once probably the most numerous bird on the planet, made its home in the billion or so acres of primary forest that once covered North America east of the Rocky Mountains. Their flocks, a mile wide and up to 300 miles long, were so dense that they darkened the sky for hours and days as the flock passed overhead. Population estimates from the 19th century ranged from 1 billion to close to 4 billion birds. Total populations may have reached 5 billion birds and comprised up to 40% of the total number of birds in North America. This may be the only species for which the exact time of extinction is known. No appreciable decline in the numbers was noted until the late 1870s but, thereafter, their destruction took only twenty-five years. The immense roosting and nesting colonies invited over-hunting. Tens of thousands of individuals were harvested daily from nesting colonies, and shipped to markets in the east. Modern technology hastened the demise of the passenger pigeon. With the coming of the telegraph, the locations of flocks could be ascertained, and the birds relentlessly pursued. The last bird died in 1914 at the Cincinnati Zoological Garden before any competent ornithologists could write an account of the species. A. W. Schorger reconstructed the life history of the passenger pigeon. Through painstaking research, he examined every aspect of the species -- behavioral characteristics, feeding methods, traveling and roosting habits, nesting - and the various stages of the species encounter with man, from utilization by the Native American to extinction at the hands of white settlers. From the original reviews: "This really shocking book ought to be required reading for every thoughtful citizen" Audubon Magazine "Reads as fascinatingly as many a novel" Cleveland Plain Dealer "Prodigious" Newsweek "Absorbing" Scientific American "An excellent book" Michigan History

    • Sales Rank: #8330177 in Books
    • Published on: 2011-10-15
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.02" h x .91" w x 5.98" l, 1.32 pounds
    • Binding: Paperback
    • 452 pages

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