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Type Matters!

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Review

This book recalls the wise words of the great Jan Tschichold: ‘The greatest benefit from looking at good work will always be gained by those who study its finest details and subtleties. This is the only way to teach oneself typographic design.…’ Critical close-looking is an invaluable tool for anyone working with type and Type Matters!, a delight to look at, read and hold, is a handy way to sharpen the eye. &mdash Communication Arts, July / Aug ‘12A solid addition to the field of introductory texts on the subject of typography. — I Love TypographyIn short, Type Matters is an indispensible guide to the basics of typography that no budding graphic designer should be without. — The PointThis book is perfectly positioned to ease the newbie into the world of typography... it is a learner's bible. — Seattle Post IntelligencerThis book is pleasing to the touch, the nose, the eye, and when actually read, the hungry mind. — Blog CriticsThese may be simple tips, but they could change the way the world reads the writing you want to present. — Columbus Dispatch

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About the Author

JIM WILLIAMS began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.BEN CASEY is Creative Director of The Chase design consultancy and Professor of Visual Communication at the University of Central Lancashire.

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Product details

Leather Bound: 160 pages

Publisher: Merrell Publishers (May 1, 2012)

Language: English

ISBN-10: 1858945674

ISBN-13: 978-1858945675

Product Dimensions:

7 x 1 x 9 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.5 out of 5 stars

39 customer reviews

Amazon Best Sellers Rank:

#334,062 in Books (See Top 100 in Books)

If you want to know about typesetting, this is the book for you. Very, very informative book. What makes this book one of the best 'what's it all about' ones I've ever read on any subject is the clarity, humor and - speaking sincerely - the elegance of the presentation.I had originally wanted to purchase (which has not arrived yet), but in reading the reviews of Just My Type, which is an account of fonts, I encountered numerous recommendations and citations of this one, which is written by a typesetting expert. The story of how the book came to be is pretty interesting.The book itself talks about different types of situations - say, where you want a tall, skinny swath of text and you wish to avoid what they call 'rivers' - those strips of white that develop as spaces between words as they pile up one atop the other. There's a way to tweak the font to change that. He has examples of what fonts work for what application. For example, if you have a patch of text in a fairly small size, you don't want to use something like Chilada (hint: it works well for Southwest Food-themed applications) and would do better to stick with Times New Roman or Tahoma.Well, it was fascinating for me. But then I do some of my own graphic design and formatting, and it's just interesting to read. For example, do you know where the terms 'upper case' and 'lower case' come from? Well, the capital letters ('upper case') type (the pieces set into the press) were generally kept on a top shelf and the 'lower case' ones were kept on a lower shelf.Mr. Williams writes well and with humor. The illustrations are very good, and even if you don't plan to set up a printing press or design books, you may very well enjoy this book and read it just for the fun of it.

I thought this would be a much more comprehensive exposition of good typographical design, but there was very little in this book that I didn't already know, and there were quite a few handy rules of thumb that were omitted. For a total noob this would be a good resource...but frustratingly, those you most wish would read a book like this are the ones who don't even know that such an art even exists.

A nifty little reference. Sort of a pocket bible for typography. Nothing groundbreaking for people who have read a bunch on typography, but still a pleasant consolidation of information. Well bound book as well.

This is the best quick guide on typography out there. I finished the book quickly and gained a lot from it. Only thing that was missing were tips on how to beautifully layout a page with text.

Great for anyone who is interested in learning the basics of typography in an engaging and exciting way. This book is so fantastic I read it in one night (but it helps that some of the typography is so large). I highly recommend this for anyone who wants to learn about typography, or any designer that needs a light refresher to feel inspired. A+!

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Solid little book. Designed very well and straight forward. Some design books can get a little full of themselves and so pseudo-sophisticated they lose all of their practicality. I;ve been at it for years and still recommend this book to students and professionals alike. The only sad part is the production value - the little ribbon book markers came off as did the elastic place holder. I swear I do not juggle my books.

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